Events / Women's Start Up Club

Women’s Start-Up Club: Branding with Archetypes

Come along to the final Women's Start-Up Club meeting of the FEW year where we'll discuss the classic brand archetypes and how to choose the right archetype for your business.

Wednesday June 27th / 19:00 - 21:30 / Members ¥2000 / Non-members ¥3000 (covers finger food and soft drinks)

Ever feel like your website or brand does not reflect your energy, your focus, or your expertise? There’s a unique part of you that like many business owners, you probably believe you have to hold back or dilute. That powerful, instantly recognizable presence within you is what attracts clients. Join us on June 27th to discover your top two brand archetypes. Knowing your archetypes is not only validating, but will also help you capture your spirit, personality, and passion and transform them into an authentic brand promise. Discover your brand archetypes and start using them right away throughout your marketing!

About Marci Kobayashi

Marci KobayashiMarci Kobayashi is a web designer, coach, and writer with a passion for discovering spirit in all shapes and sizes. Drawing on 15 years of running a business in Tokyo, Marci helps entrepreneurs transform how it looks and feels to be online. Learn more at https://marcikobayashi.com/

(*) Archetypes:
In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity.


About FEW Women’s Start-Up Club

Do you run your own business or are you interested in starting one?

FEW Women’s Start-up Club meets once every two months to address challenges and topics of interest when starting a business in practical, hands-on workshop style.  We discuss issues, insights and share tips based on successes of women running or planning their own businesses in Japan.

The Three Pillars of Women’s Start-up Club:

  1. Thought: Speakers who make us think and give us real and useful information to help our businesses / plans for starting a business.
  2. Talk: The chance to ask questions and contribute to the evening.
  3. Takeaways: A summary of the message by the speaker for each meeting.


Our Vision:

  • To provide a place where likeminded women can talk in a safe and supportive environment about their business successes and issues.
  • To give all women a chance to speak out
  • To provide quality speakers who will enhance our businesses.

All women welcome, whether you have just started your own business, have been running one for years, want to start one or just want to be inspired by meeting energetic women!


Note: Those attendees travelling to the Minami Azabu Centre by bicycle are kindly asked to please refrain from parking in front of the Kenzo Estate Winery. We greatly appreciate your cooperation in ensuring bicycles are parked in an orderly manner.


Catering 

Kiwi-Kitchen-Logo-Red-200pxFEW Monthly Meetings are catered by well-known gourmet food company Kiwi Kitchen. Based on providing healthy, delicious food from all corners of the globe, Kiwi Kitchen delivers gourmet meals and  provides catering services for businesses and international schools, office functions and meetings, cocktail parties, BBQs and other functions requiring food delivered on-site within Tokyo Metropolitan area.  The company also operates a cafe in Shirokane, right on Platinum dori, less than 10mins walk from Shirokanedai station.

Event Details

Name
Women’s Start-Up Club: Branding with Archetypes
Date
Wednesday June 27th
Time
19:00 - 21:30
Cost
Members ¥2000 / Non-members ¥3000 (covers finger food and soft drinks)
Venue
Minami Azabu Centre Hall
Address
4-12-25 Minamiazabu, Minato-ku, Tokyo 106-0047
Website
http://www.centre-hall.com

Event Details

Name
Women’s Start-Up Club: Branding with Archetypes
Date
Wednesday June 27th
Time
19:00 - 21:30
Cost
Members ¥2000 / Non-members ¥3000 (covers finger food and soft drinks)
Venue
Minami Azabu Centre Hall
Address
4-12-25 Minamiazabu, Minato-ku, Tokyo 106-0047
Website
http://www.centre-hall.com