Sometimes I have to pinch myself when I respond to the question, “So, how long have you lived in Japan?” Twenty years sounds like a long time. A VERY long time. But actually it feels like the blink of an eye, even though in those two decades I got married, gave birth to two children, gave up my teaching career in an international school, became a qualified Sogetsu Ikebana teacher-trainer and launched my own jewellery brand.
It all began with ‘serious’ materials such as gold, silver, semi-precious and precious stones and my training in classical jewellery techniques, commercial jewellery production and diamond setting. Yet my love of vintage and the desire to inject colour into my work drew me towards using vintage kimono as the main material in my designs. I rarely solder anything these days and much prefer to work with the softer stuff.
I realised that having a a strong product was not enough to drive sales, so I spent time developing my brand, networking and essentially growing my tribe of #bikufans. My pieces are bought by women in business who are looking for unique statement pieces, busy mums who want to feel put-together on the school run and people who need gifts with a Japanese flair for friends and family back home who are tired of fans and chopsticks.
Just writing it all down, I can see how far I’ve come and I can see how far I’d like to go with developing the Bikudesigns brand. FEW networking events have been crucial in helping me make some amazing connections. The FEW Women’s Start-up Club is an essential part of my business plan for 2017-18 as well as my fabulous Mastermind group who help keep me on track and accountable for my goals.
To find out what’s next for Bikudesigns, follow Victoria on social media or subscribe to her newsletter for updates here: http://www.bikudesigns.com/
Q&A with Color and Style Consultant Maud Janssen
Leading up to our upcoming monthly meeting on ‘Reinvigoration & Reinvention: Color Your Life,’ we’re featuring a Q&A with Maud Janssen, a color and Style consultant working for the British company House of Colour. The Q&A is modeled on the Proust Questionnaire, designed to reveal insights into the respondent’s personality. Learn about how finding the right colors that suit you […]Published on 9th January 2018
FEW Community Survey 2017 Results
Results of the FEW Community Survey 2017 conducted in the summer have been released. This survey, which was sent to FEW members as well as the wider FEW community, was designed primarily to determine overall satisfaction level among current FEW members and wider community so as to ensure FEW is accomplishing its organizational mission and vision. Of the 158 […]Published on 4th January 2018
The Best of FEW: Fall 2017
Happy New Year from FEW! Thank you to everyone who joined us at all our events since we kicked off the 2017-2018 FEW Year in September. As the go-to place for personal and professional learning, connection and inspiration, FEW is proud to offer various events, resources, and networking opportunities for internationally-minded women in Japan. We look […]Published on 4th January 2018
November 2017 Women’s Start-up Club Recap: Marketing with a Purpose
On November 29, the Women’s Start Up Club hosted Zsuzsanna Jarfas to speak about her experience and run an interactive workshop on “Marketing with a Purpose.” Every business needs a strategy to help define the direction and vision of that business. According to Zsuzsanna, the definition of strategy is “a plan to reach a financial […]Published on 4th January 2018
January Strategic Partner News
Check out the latest member offers and opportunities from our Strategic Partners here! Our Strategic Partners are committed to bringing the best services and products to FEW members. And go to our Strategic Partners page to learn more about all of FEW’s Strategic Partners, who not only support FEW’s activities but also provide professional and […]Published on 4th January 2018
Brunch Mixer at Blu Jam Cafe in Daikanyama
Join us for delicious food and great networking over brunch at Blu Jam Cafe on Sunday, January 28, at a special edition of our monthly midweek lunch gathering.
Women's Start Up Club: Online Presence - How to Create Content Online
Join us on Jan. 31 as Wolfgang Bierer of Endeavor SBC KK shares what online presence tools are available and gives a deeper understanding of the best ones for your particular business needs.