Recap: British Chamber of Commerce of Japan (BCCJ) event
Generation Gap Japan – June 16, 2015
Moderator: Suzanne Price, CEO at Price Global
Panelist: Ken Takai, Business Director in Japan, Hays
Panelist: Karyn Twaronite, Global Diversity & Inclusiveness Officer, EY
Recap by Saya Matsumoto, FEW Ambassador
Millenials as consumers have been a topic and area of interest for many companies and businesses, especially as they take over the market and the workforce. How can companies connect with millenials, what do millenials think about x company product…countless studies and research has gone into this generation.
At the Generation Gap Japan event hosted by the BCCJ on June 16th 2015, we looked at and discussed these same millenials, from another perspective. How companies can attract and retain millenials as part of their workforce, differences compared to previous generations (Baby Boomers, Generation X) as well as focusing specifically on the case of Japan.
EY and Hays have both conducted studies on the workforce around the world, and at the BCCJ event we particularly focused on “millenials” or “Generation Y”: those who were born between 1983 ~ 1995. According to the Hays study they make up 21% of the world’s population (20% of US population and 40% of Japan) and grew up in the digital age. Both studies echoed similar sentiments.
Flexible Working Hours Younger workers today are working longer hours with less flexiblitiy. The EY study found that amongst the six reasons why millennials quit their jobs, three of these reasons were related to lack of flexibility. One of the reasons why millenials place such stress on flexibility may be due to the fact that GenY workers are more likely to be a part of a dual-work couple, compared to older generations.
Diversity Diversity improves responsiveness and adaptability. Businesses are the same as living creatures, we must adapt to change and then we can thrive.
Millenial Women Millenial women are the most ambitious group in the workforce according to EY study, hopefully finds like these will discourage the stereotype of millenials being entitled or difficult to work with.
Japan In Japan, the EY study found that workers have less access to flexibility compared to the other countries in the study, but interestingly the number one reason why Japanese millenials wanted to quit their jobs was due to excessive work hours and lack of mentors/access to role models (in comparison to the other seven countries in the study whose number one reason to quit was stagnant wage growth).
“Reverse Mentoring” A mutually beneficial relationship where a younger employee is paired with an older employee. Not only can the younger person have a role model or someone they can look up to, the older person can also benefit by being exposed to the mindset of a younger employee or contemporary ideas, resulting in a more inclusive atmosphere.
Advice for attracting and retaining GenY workers Money does play an important role for millenials, perhaps as it may be a tangible way for them to measure and see their achievements and success. However Twaronite suggested the importance of offering health and wellness benefits as well as being more results or output focused rather than “face time”. Takai stressed affinity; an increase in social events would be great since, as of now, people are spending more and more time at work.
As part of Generation Y myself, it was refreshing and heartwarming to know that there have been studies made to better understand GenY in the workforce. Anything that crosses generations has its traits and tribulations: different values, mindsets and standards. In the workplace where there are already a variety of dynamics, cross-generational working can be challenging. However ultimately I felt that the wishes and ‘demands’ of Gen Y were not unreasonable or unrealistic, for example flexibility. Perhaps by taking the opinions of GenY into consideration, the working environment could be more innovative, increase productivity and efficiency and overall be beneficial for all, regardless of generation.
Thank you to FEW for the opportunity and to the BCCJ for hosting such a thought-provoking and exciting discussion.
EY Study: “EY Global Generations” (Available in English)
Hays Study: “Gen Y and the World of Work” (Available in English and Japanese)
Further event information and reading list by the British Chamber of Commerce in Japan available at https://www.bccjapan.com/news/2015/07/generation-gap-japan/
May 2018 FEW Women’s Start-Up Club Recap: The Importance of Cyber Security to Entrepreneurs
In our May Women’s Start-Up Club, Nicola Vote of McAfee shed light on how entrepreneurs can protect their customers and also protect their reputation and business online. And she managed to leave us all well informed, alert yet a bit “scared”, too. Let’s jump into some definitions and which aspects are important when it […]Published on 24th June 2018
Special Event Recap – Radical Boundaries Workshop with Sarah Furuya
FEW’s June Special Event Workshop, took place on June 21st, 2018 at H&R Roppongi and was run by Sarah Furuya, FEW Strategic Partner, long-time member and former president who works as a life & executive coach, facilitator and mentor, supporting particularly women in achieving their goals and realizing their dreams. Her workshop “Radical Boundaries: […]Published on 24th June 2018
Q&A with Cynthia Usui, author and Head of Hospitality, Tokyo 2020 Olympics, The Coca-Cola Company
Leading up to our upcoming monthly meeting on ‘Breaking the Mold: Finding New Beginnings at Any Age,’ we’re featuring a Q&A with Cynthia Usui, author of 専業主婦が就職するまでにやっておくべき8つのこと (Eight things Full-Time Housewives Should Do Before Entering the Workforce) and Head of Hospitality, Tokyo 2020 Olympics, The Coca-Cola Company. The Q&A is modeled on the Proust Questionnaire, designed to […]Published on 7th June 2018
June 2018 Strategic Partner Member Offers and Other News
Check out the latest member offers and opportunities from our Strategic Partners and other FEW Community Events here! Our Strategic Partners are committed to bringing the best services and products to FEW members. And go to our Strategic Partners page to learn more about all of FEW’s Strategic Partners, who not only support FEW’s activities but also […]Published on 6th June 2018
May 2018 Monthly Meeting Recap: Stronger Together: FEW x FAJ
Who knew that our members had so many hidden talents? The first joint event with FEW and FAJ — the group for French-speaking professional women in Tokyo — on May 15 unveiled quite few surprises as we listened to presentations about their work, projects, lives, experiences and aspirations. Members of both associations are involved in […]Published on 5th June 2018
Women's Start-Up Club: Branding with Archetypes
Come along to the final Women's Start-Up Club meeting of the FEW year where we'll discuss the classic brand archetypes and how to choose the right archetype for your business.
Midweek Lunch Mixer
Take a break from work and join us for delicious food and great networking at our monthly midweek lunch gathering at Royal Garden Cafe in Shibuya.
Mentoring Moments Senpai Brunch: Finding Love in Japan
Join us for our next Mentoring Moments Senpai Brunch on dating and cross-cultural relationships in Japan.
The Powerful Sea Nomads of Japan: The Legacy & Lessons of the Ama Free Divers
Join us as Anne McDonald discusses the unique history of Japanese Ama divers and shares insights from these strong women about sisterhood, protecting tradition and the environment, and preserving the Ama way of life.