By Lisa Matsumoto, Public Relations & Communications Intern
Both members and guests alike joined FEW’s monthly meeting on May 12 to learn more about what it’s like to work at a world-renowned company like Google. Speaking on her experiences as a woman working in the tech industry, we were fortunate enough to hear from Miki Iwamura, chief marketing officer at Google Japan and managing director for Google APAC Brand, founder of the Women@Google Japan chapter and Google’s Women Will initiative.
Ms. Iwamura started off by introducing two important “10’s” in her career. The first was the “Oni Jissoku” or the “Demon’s Ten Commandments,” which are the working guidelines for Dentsu, a Japanese advertising company which Ms. Iwamura previously worked for. While some of the rules were more extreme (“Once you start working on something, never give up. Even if you are killed, do not give up until your objective is achieved”), there are others Ms. Iwamura still goes by such as, “Initiate work on your own instead of waiting for work to be assigned.” The other 10 she introduced was Google’s “10 Things We Have Found to Be True.” Ms. Iwamura wanted to work for something she believed in and these 10 truths, such as “You can make money without doing evil” or “You can be serious without a suit,” were what convinced her Google was the company for her.
Although Google has been named the “Best Company to Work For” for seven years in a row, Ms. Iwamura claims back when she first started working at Google in 2007, not everyone knew of this almighty search engine in Japan. This may be what prompted her to make advertisements for Google, making Japan the first country with a major consumer campaign for the company. Google now connects more than a billion users all over the world to the “magic” by paying attention to their needs and proving “Focus on the user and all else will follow” to be true.
So what can technology do for women? In APAC countries with severe gender divide, it may help us close the gender gap. The campaign Iwamura spearheaded, Women Will, aims to give access to information, change work styles, create new opportunities and inspire greater technology education. Particularly in Japan, Women Will is seeking to change the Japanese work style from work hard to work smart.
The #HappyBackToWork campaign, along with 700 companies, supports working mothers and are striving to make use of technology to make a working mother friendly environment so they can work from anywhere at any time with anyone. The Inspiring short films from the #HappyBackatWork campaign we watched showed working mothers were welcomed back to work with open arms and ideas for making a better work environment were being brainstormed.
We all hope to see more of Miki Iwamura’s campaigns and more companies changing conditions for working mothers, even if they start small. But one thing is certain: Women + Technology = Unlimited Opportunity.
Q&A with Multiculturalism Experts Anjeli Narandran and Louise George Kittaka
Leading up to our upcoming monthly meeting on ‘Multiculturalism through Japan’s Eyes,’ we’re featuring a Q&A with two of our speakers, Anjeli Narandran, International Coordinator at Peace Boat, and Louise George Kittaka, a newspaper columnist, university lecturer and cross-cultural trainer featured in The Japan Times and Savvy Tokyo. The Q&A is modeled on the Proust Questionnaire, designed to reveal […]Published on 9th October 2017
September 2017 Women’s Start-up Club Recap: Share your Passion and Maintain it through Masterminding
26 attendees defied the rain to join The FEW Women’s Start-up Club‘s kick-off meeting of the 2017-2018 year on September 26, 2017. WSC’s goal is to provide resources, support and networking opportunities for women entrepreneurs and those who want to become entrepreneurs. We invite everyone to play an active role as WSC is a “business […]Published on 3rd October 2017
October Strategic Partner News
Check out the latest member offers and opportunities from our Strategic Partners here! Our Strategic Partners are committed to bringing the best services and products to FEW members. And go to our Strategic Partners page to learn more about all of FEW’s Strategic Partners, who not only support FEW’s activities but also provide professional and personal services […]Published on 3rd October 2017
October Community Services Feature: Tokyo Run for the Cure
By Tia Haygood, Community Services Director The Run for the Cure Foundation is a Tokyo based non-profit organization dedicated to eradicating breast cancer in Japan as a life-threatening disease through education, timely screening, and treatment. For over a decade, organizers at Run for the Cure have provided community outreach programs and education initiatives to increase […]Published on 3rd October 2017
How I Got Here: Nicola Vote
I first came to Japan over 20 years ago as a one year exchange student to ICU (International Christian University), courtesy of the University of London, my home university. Several of my friends were taking a year off to travel in Europe or USA. I wanted to go somewhere a little more challenging, and Japan […]Published on 2nd October 2017
Disruptive Innovation: Shifts in Technology
Join us on Nov. 9 as we hear from influential serial entrepreneur Emi Takemura on the disruptive innovations driving unprecedented technological and societal change and our roles in developing "technology fluency."
FEW Members Exclusive Wine Night
Join FEW for our twice-yearly members exclusive wine night, courtesy of Oakwood Premier Midtown. Come along, network and share your stories around a nice glass of wine!
Women's Start Up Club: Marketing with a Purpose
Do you run your own business or are you thinking of starting one? Join the FEW WSC on Nov. 29 to learn top insights into marketing your business.
November Midweek Lunch Mixer- Location To Be Announced
Take a break from work and join us for delicious food and great networking at our monthly midweek lunch gathering. Location to be announced soon!