By Lisa Matsumoto, Public Relations & Communications Intern
Both members and guests alike joined FEW’s monthly meeting on May 12 to learn more about what it’s like to work at a world-renowned company like Google. Speaking on her experiences as a woman working in the tech industry, we were fortunate enough to hear from Miki Iwamura, chief marketing officer at Google Japan and managing director for Google APAC Brand, founder of the Women@Google Japan chapter and Google’s Women Will initiative.
Ms. Iwamura started off by introducing two important “10’s” in her career. The first was the “Oni Jissoku” or the “Demon’s Ten Commandments,” which are the working guidelines for Dentsu, a Japanese advertising company which Ms. Iwamura previously worked for. While some of the rules were more extreme (“Once you start working on something, never give up. Even if you are killed, do not give up until your objective is achieved”), there are others Ms. Iwamura still goes by such as, “Initiate work on your own instead of waiting for work to be assigned.” The other 10 she introduced was Google’s “10 Things We Have Found to Be True.” Ms. Iwamura wanted to work for something she believed in and these 10 truths, such as “You can make money without doing evil” or “You can be serious without a suit,” were what convinced her Google was the company for her.
Although Google has been named the “Best Company to Work For” for seven years in a row, Ms. Iwamura claims back when she first started working at Google in 2007, not everyone knew of this almighty search engine in Japan. This may be what prompted her to make advertisements for Google, making Japan the first country with a major consumer campaign for the company. Google now connects more than a billion users all over the world to the “magic” by paying attention to their needs and proving “Focus on the user and all else will follow” to be true.
So what can technology do for women? In APAC countries with severe gender divide, it may help us close the gender gap. The campaign Iwamura spearheaded, Women Will, aims to give access to information, change work styles, create new opportunities and inspire greater technology education. Particularly in Japan, Women Will is seeking to change the Japanese work style from work hard to work smart.
The #HappyBackToWork campaign, along with 700 companies, supports working mothers and are striving to make use of technology to make a working mother friendly environment so they can work from anywhere at any time with anyone. The Inspiring short films from the #HappyBackatWork campaign we watched showed working mothers were welcomed back to work with open arms and ideas for making a better work environment were being brainstormed.
We all hope to see more of Miki Iwamura’s campaigns and more companies changing conditions for working mothers, even if they start small. But one thing is certain: Women + Technology = Unlimited Opportunity.
December Strategic Partner News
Check out the latest member offers and opportunities from our Strategic Partners here! Our Strategic Partners are committed to bringing the best services and products to FEW members. And go to our Strategic Partners page to learn more about all of FEW’s Strategic Partners, who not only support FEW’s activities but also provide professional and personal services […]Published on 1st December 2017
December Community Services Feature with Angela Ortiz, Founder of A Place To Grow
By Tia Haygood, Community Services Director “When you experience a disaster, when you lose everything that was important, your world falls apart. You lose hope. You lose purpose. You lose the capacity to recover. Those who survived the disaster now must survive the recovery.” – Angela Ortiz, Founder of A Place To Grow A Place […]Published on 1st December 2017
November Meeting Recap: Disruptive Innovation: Shifts in Technology
When Emi Takemura graduated, the internet pretty much didn’t exist, and in her first job there was only one computer, and one email address. So how have we gone from there, to the current situation of more and more powerful computers and an explosion in connectivity? That’s the question the Emi gave FEW members and […]Published on 1st December 2017
How I Got Here: Alicia Narusé
After leaving my home town of Taipei, Taiwan, to study aboard in the United States at age 10, I received an American education from middle school all the way to university. Since I was a child, I was talented in sketching and painting. I didn’t know then I would use my art skills to make […]Published on 30th November 2017
Strategic Partner Spotlight: Megumi Moss, Founder and CEO, Carefinder
I joined FEW 4 years ago, around the same time I started my company CareFinder, a bilingual babysitter matching site. CareFinder aims to support working women and families in Japan. CareFinder’s mission is similar to FEW’s. Four years ago, when I left my job to start CareFinder, I needed support as I was embarking on […]Published on 30th November 2017
Save the Date! January Monthly Meeting
Come by on Jan. 11 for the first FEW meeting of 2018! Join us for the great opportunity to learn, connect with members and guests, and be inspired. Meeting details coming soon!