By Lisa Matsumoto, Public Relations & Communications Intern
Both members and guests alike joined FEW’s monthly meeting on May 12 to learn more about what it’s like to work at a world-renowned company like Google. Speaking on her experiences as a woman working in the tech industry, we were fortunate enough to hear from Miki Iwamura, chief marketing officer at Google Japan and managing director for Google APAC Brand, founder of the Women@Google Japan chapter and Google’s Women Will initiative.
Ms. Iwamura started off by introducing two important “10’s” in her career. The first was the “Oni Jissoku” or the “Demon’s Ten Commandments,” which are the working guidelines for Dentsu, a Japanese advertising company which Ms. Iwamura previously worked for. While some of the rules were more extreme (“Once you start working on something, never give up. Even if you are killed, do not give up until your objective is achieved”), there are others Ms. Iwamura still goes by such as, “Initiate work on your own instead of waiting for work to be assigned.” The other 10 she introduced was Google’s “10 Things We Have Found to Be True.” Ms. Iwamura wanted to work for something she believed in and these 10 truths, such as “You can make money without doing evil” or “You can be serious without a suit,” were what convinced her Google was the company for her.
Although Google has been named the “Best Company to Work For” for seven years in a row, Ms. Iwamura claims back when she first started working at Google in 2007, not everyone knew of this almighty search engine in Japan. This may be what prompted her to make advertisements for Google, making Japan the first country with a major consumer campaign for the company. Google now connects more than a billion users all over the world to the “magic” by paying attention to their needs and proving “Focus on the user and all else will follow” to be true.
So what can technology do for women? In APAC countries with severe gender divide, it may help us close the gender gap. The campaign Iwamura spearheaded, Women Will, aims to give access to information, change work styles, create new opportunities and inspire greater technology education. Particularly in Japan, Women Will is seeking to change the Japanese work style from work hard to work smart.
The #HappyBackToWork campaign, along with 700 companies, supports working mothers and are striving to make use of technology to make a working mother friendly environment so they can work from anywhere at any time with anyone. The Inspiring short films from the #HappyBackatWork campaign we watched showed working mothers were welcomed back to work with open arms and ideas for making a better work environment were being brainstormed.
We all hope to see more of Miki Iwamura’s campaigns and more companies changing conditions for working mothers, even if they start small. But one thing is certain: Women + Technology = Unlimited Opportunity.
March 2017 Women’s Start-up Club Recap: The Art of Pricing and Negotiation
On March 29, 2017, the FEW Women’s Start-Up Club covered two crucial topics to successfully grow your business: Pricing and Negotiation. Vanessa Oshima, General Manager, Women’s Category, at Nike Japan, first led an engaging discussion on identifying and developing strategies for successful price setting. Tanja Bach, FEW Women’s Start-Up Club Committee Member, then continued the discussion with insights on successful negotiation […]Published on 4th April 2017
History of FEW Series: Top Highlights from Past CSS Events
By Raena Murakami, Public Relations and Communications Co-Director One of FEW’s flagship events is the biennial FEW Career Strategies Seminar (CSS), a full-day professional development event led by experienced, successful female business leaders and mentors. The event consists of workshops and skill-building sessions to equip participants with the tools necessary to enhance their lives and […]Published on 3rd April 2017
Q&A with Travel Industry Experts Chiara Terzuolo and Rie Miyoshi
Leading up to our upcoming monthly meeting on ‘Unveiling Japan: New Themes in Travel & Tourism,’ we’re featuring a Q&A with speakers Chiara Terzuolo of Veltra and Rie Miyoshi of Outdoor Japan. The Q&A is modeled on the Proust Questionnaire, designed to reveal insights into the respondent’s personality. Here, Chiara reflects on valuing those who […]Published on 1st April 2017
The Way of Tea Recap – An Introduction to Japanese Tea Ceremonies with Ruth (Sōshin) Lionberger
By Tanja Kinnen, FEW Special Events Director The Way of Tea and the chance to gain deeper insights into this mysterious Japanese tradition brought 15 curious women to attend our special event on a sunny Monday afternoon. The national holiday seemed like the perfect opportunity to get to know more about the Japanese Tea Ceremony. Ruth (Sōshin) […]Published on 1st April 2017
How I Got Here: Tanja Bach
Ever been asked “What do you do?” My answer: “I empower people to become the best version of themselves.” As a coach and facilitator, I am lucky to do what I love by enabling leaders, teams, entrepreneurs and anyone with a dream to realize their potential and be the best version of themselves. I like […]Published on 1st April 2017
Inspiration and Creativity
Each of us has a creative side just waiting to be awoken! Join us as we hear how a panel of creativity-focused women took the leap to turn their creative passions into their life's work.
Mirai No Mori Fundraiser at Toriizaka Art Gallery
Join us for this special fundraiser for our Community Strategic Partner Mirai no Mori at Toriizaka Art Gallery. Hear from the gallery founder, Karen Thomas, and enjoy a tour of the gallery over wine, cheese and delicious food. All proceeds to Mirai no Mori Back to Nature Program.
Midweek Lunch Mixer at Le Petit Marché Roppongi
Take a break from work and join us for delicious food and great networking on our monthly midweek lunch gathering at Le Petit Marché in Roppongi.