By Lisa Matsumoto, Public Relations & Communications Intern
Both members and guests alike joined FEW’s monthly meeting on May 12 to learn more about what it’s like to work at a world-renowned company like Google. Speaking on her experiences as a woman working in the tech industry, we were fortunate enough to hear from Miki Iwamura, chief marketing officer at Google Japan and managing director for Google APAC Brand, founder of the Women@Google Japan chapter and Google’s Women Will initiative.
Ms. Iwamura started off by introducing two important “10’s” in her career. The first was the “Oni Jissoku” or the “Demon’s Ten Commandments,” which are the working guidelines for Dentsu, a Japanese advertising company which Ms. Iwamura previously worked for. While some of the rules were more extreme (“Once you start working on something, never give up. Even if you are killed, do not give up until your objective is achieved”), there are others Ms. Iwamura still goes by such as, “Initiate work on your own instead of waiting for work to be assigned.” The other 10 she introduced was Google’s “10 Things We Have Found to Be True.” Ms. Iwamura wanted to work for something she believed in and these 10 truths, such as “You can make money without doing evil” or “You can be serious without a suit,” were what convinced her Google was the company for her.
Although Google has been named the “Best Company to Work For” for seven years in a row, Ms. Iwamura claims back when she first started working at Google in 2007, not everyone knew of this almighty search engine in Japan. This may be what prompted her to make advertisements for Google, making Japan the first country with a major consumer campaign for the company. Google now connects more than a billion users all over the world to the “magic” by paying attention to their needs and proving “Focus on the user and all else will follow” to be true.
So what can technology do for women? In APAC countries with severe gender divide, it may help us close the gender gap. The campaign Iwamura spearheaded, Women Will, aims to give access to information, change work styles, create new opportunities and inspire greater technology education. Particularly in Japan, Women Will is seeking to change the Japanese work style from work hard to work smart.
The #HappyBackToWork campaign, along with 700 companies, supports working mothers and are striving to make use of technology to make a working mother friendly environment so they can work from anywhere at any time with anyone. The Inspiring short films from the #HappyBackatWork campaign we watched showed working mothers were welcomed back to work with open arms and ideas for making a better work environment were being brainstormed.
We all hope to see more of Miki Iwamura’s campaigns and more companies changing conditions for working mothers, even if they start small. But one thing is certain: Women + Technology = Unlimited Opportunity.
Q&A with tailor Melanie Uematsu
Leading up to our upcoming monthly meeting on ‘One Size Doesn’t Fit All,’ we’re featuring a Q&A with our speaker, tailor Melanie Uematsu. The Q&A is modeled on the Proust Questionnaire, designed to reveal insights into the respondent’s personality. Hear about women’s love-hate relationship with the fashion industry, why one style doesn’t fit all, and how […]Published on 28th June 2017
June Meeting Recap: A Personal Journey: Japan’s War Brides
By Lisa Matsumoto, Public Relations & Communications Intern Members and guests alike joined FEW’s monthly meeting on June 8th to hear the story of Japanese war brides, a story often overlooked and untold. We welcomed Lucy Craft, a filmmaker and former FEW member in the 80s, to reveal their hidden stories. As a daughter of […]Published on 28th June 2017
May 2017 Women’s Start-up Club Recap: Location Independent
The FEW Women’s Start-Up Club (WSC) attracted its largest audience on May 31, 2017, with three panelists sharing how their online-based businesses are succeeding, independent of location. Below are summaries of their presentations. Be sure to check out their sites for more inspiration! The next WSC event is “Mentoring and Networking” on Thursday, June 29. […]Published on 22nd June 2017
FEW Community 2017 Survey – We’d like to hear from you!
FEW has launched its biennial FEW Community 2017 Survey, and we invite all FEW members and friends to take part! The survey will take no more than 10 minutes to complete. By sharing your feedback, comments and suggestions on FEW programs and events as well as your past and future experiences with FEW, you will help us ensure that we continue to meet our […]Published on 20th June 2017
Event Recap: Mirai no Mori Back to Nature Outdoor Cooking Program
FEW members and friends spent a fantastic day as volunteers at Mirai no Mori’s Back to Nature Program on June 10th. On the outskirts of Tokyo, in beautiful and green Mitake, we met with the staff and volunteer teams of Mirai no Mori and a Saitama children’s home to support a program designed to empower […]Published on 16th June 2017
All Levels Yoga Class by FURLA Yoga
Join us for a relaxing Sunday afternoon yoga session and get energized for the week ahead! Noriko from FURLA Yoga, a FEW Strategic Partner, will teach a hatha yoga class in English for all levels.
FEW & Mirai no Mori Concert for a Cause
We invite all music lovers to join us for a special concert at 2ND HALF in Takadanobaba and enjoy a fun evening filled with great music for a great cause-- supporting FEW Community Services Strategic Partner Mirai no Mori's Back to Nature Program!
One Size Doesn't Fit All
Join us for the last meeting of the current FEW year as we hear from Melanie Uematsu, a tailor, on women’s love-hate relationship with the fashion industry, why one style doesn’t fit all, and how we can solve this issue as individual consumers.