By Lisa Matsumoto, Public Relations & Communications Intern
Both members and guests alike joined FEW’s monthly meeting on May 12 to learn more about what it’s like to work at a world-renowned company like Google. Speaking on her experiences as a woman working in the tech industry, we were fortunate enough to hear from Miki Iwamura, chief marketing officer at Google Japan and managing director for Google APAC Brand, founder of the Women@Google Japan chapter and Google’s Women Will initiative.
Ms. Iwamura started off by introducing two important “10’s” in her career. The first was the “Oni Jissoku” or the “Demon’s Ten Commandments,” which are the working guidelines for Dentsu, a Japanese advertising company which Ms. Iwamura previously worked for. While some of the rules were more extreme (“Once you start working on something, never give up. Even if you are killed, do not give up until your objective is achieved”), there are others Ms. Iwamura still goes by such as, “Initiate work on your own instead of waiting for work to be assigned.” The other 10 she introduced was Google’s “10 Things We Have Found to Be True.” Ms. Iwamura wanted to work for something she believed in and these 10 truths, such as “You can make money without doing evil” or “You can be serious without a suit,” were what convinced her Google was the company for her.
Although Google has been named the “Best Company to Work For” for seven years in a row, Ms. Iwamura claims back when she first started working at Google in 2007, not everyone knew of this almighty search engine in Japan. This may be what prompted her to make advertisements for Google, making Japan the first country with a major consumer campaign for the company. Google now connects more than a billion users all over the world to the “magic” by paying attention to their needs and proving “Focus on the user and all else will follow” to be true.
So what can technology do for women? In APAC countries with severe gender divide, it may help us close the gender gap. The campaign Iwamura spearheaded, Women Will, aims to give access to information, change work styles, create new opportunities and inspire greater technology education. Particularly in Japan, Women Will is seeking to change the Japanese work style from work hard to work smart.
The #HappyBackToWork campaign, along with 700 companies, supports working mothers and are striving to make use of technology to make a working mother friendly environment so they can work from anywhere at any time with anyone. The Inspiring short films from the #HappyBackatWork campaign we watched showed working mothers were welcomed back to work with open arms and ideas for making a better work environment were being brainstormed.
We all hope to see more of Miki Iwamura’s campaigns and more companies changing conditions for working mothers, even if they start small. But one thing is certain: Women + Technology = Unlimited Opportunity.
How I Got Here: Tia Haygood
If you were to tell me that I would be an entrepreneur in a country 11,000 kilometers from my hometown of Charlotte, North Carolina, I would have laughed. Yet here I am running my own business, TopTia Photography. I officially moved to Japan in 2011 as an English teacher, biding my time before graduate school. […]Published on 1st March 2017
History of FEW Series: Illustrating Women in the Workplace
In celebrating 35 years of empowering women in Japan, FEW has been looking back on our unique collection of FEW historical items and information. One of our favorites is the FEW 20th Anniversary Newspaper, which highlights the early years of our organization. This newspaper is full of great mentions, interviews and historical anecdotes, all of […]Published on 1st March 2017
February Meeting Recap: Lean In: Japanese Women
By Lisa Matsumoto, Public Relations & Communications Intern On February 9th, FEW members and guests leaned in to listen to our guest speaker, Rena Suzuki, co-founder and leader of Lean In Tokyo. Lean In is a nonprofit organization dedicated to helping women achieve their ambitions. Lean In Tokyo helps women gain confidence and take an active […]Published on 1st March 2017
February 2017: Welcoming our new FEW Members
This month, we are proud to welcome five new members to the FEW community! Our members hail from all over the world and have diverse and unique experiences to share with FEW. As the go-to place for personal and professional learning and connection, we’re constantly inspired by our members. If you’re interested in FEW membership, click here for […]Published on 10th February 2017
Q&A with Rena Suzuki, Co-founder and Leader of Lean In Tokyo
Leading up to our upcoming monthly meeting on ‘Leaning In’ in the workplace, we’re featuring a Q&A with speaker Rena Suzuki, Co-founder and Leader of Lean In Tokyo. The Q&A is modeled on the Proust Questionnaire, designed to reveal insights into the respondent’s personality. Here, Rena reflects on following her passion, the power of connection, […]Published on 6th February 2017
The Art of Pricing and Negotiation
Join us for the fourth Women’s Start-Up Club meeting on Wednesday, March 29th, where we’ll learn about the "art of pricing and negotiation" in an interactive workshop featuring Vanessa Oshima, General Manager, Women's Category, at Nike Japan.
Midweek Lunch Mixer at Le Petit Marché
Join us for delicious food and great networking on Thursday, March 30 for our monthly midweek lunch gathering at Le Petit Marché in Roppongi.
Unveiling Japan: New Themes in Travel & Tourism
Get the inside scoop on tourism in Japan as Chiara Terzuolo and Rie Miyoshi, two travel industry experts, discuss how Japan is promoting tourism in the run up to the 2020 Tokyo Olympics, as well as new business opportunities in the industry and their top picks for Golden Week.
Special Lunch Mixer in Midtown Park
Join us for delicious food and great networking over a picnic in Midtown Park on Thursday, April 20, at a special edition of our monthly midweek lunch gathering.