Recap: June FEW Women’s Start-Up Club – Branding with Archetypes  

During the last WSC of this season Marci Kobayashi took us on a journey to “Find your Archetype for your branding”.

The overall goal is to “Transform your brand and your overall online presence into a genuine reflection of who you are personally, and professionally, from the inside out, not outside in.” Branding by Archetypes is a tool that helps you to achieve just that.

Different archetypes provide different aspects of your branding:

  • The Signature Archetype provides the core, the driver of you and your company.
  • The Influencing Archetype gives dimension, the colour, the uniqueness.

Before the session started the participants worked to find  their personal Signature and Influencing Archetype through a questionnaire.

Marci shared her experience on working with Archetypes and says while they are interesting, fun and validating they can at times make us feel a bit uncomfortable, too. At times we might struggle to except the Influencing Archetype. Allowing us, let them stay with us, take time to reflect often helps. She also recommended not to re-do the questionnaire too often as it is important to create a connection and recognition. A retake of the questionnaire does make sense if you change your direction though.

Details on the Archetypes can be found on Marci`s webpage. For now, we leave you with a very short overview on all 12 Archetypes:

  • Alchemist – making dreams come true
  • Artist – confidently honoring self-expression
  • Explorers – discover deep fulfilment and authenticity
  • Hero – achieving grace by triumphing and adversity
  • Humanitarian – speaking up for the common man / woman
  • Innocent – making us new again
  • Jester – offering different perspective
  • Maverick – challenging the world as we know it
  • Nurturer  – caring for, nourishing and protecting mind, body and soul
  • Romantic – deepening, intimate connections
  • Ruler – creating order, peace and prosperity
  • Sage – discovering truth and sharing wisdom

It was very interesting to see the mix of Archetypes all the participants at WSC represented!

Marci then guided us further into a lively discussion and group sharing on “Finding Your Unique Brilliance”, followed by a quiet visualization part to dig deeper and to create a connection to what we achieved and stand for.

By the end of the session Marci had taken us on a journey starting with the discovery of our personal Archetypes to creating and defining statements on

  • “I am a stand for….”
  • “My brand promise is…”
  • “My Unique Brilliance is…”
  • “I am an expert in / at…”
  • leading us to defining “The Soul of Your Brand Guide”.

All these discoveries can help when we struggle with the correct words and/or colours to use when creating a webpage, a logo, or write a blog and set up any marketing material.

The personal Archetypes can help to get a better and clearer direction when it comes to market yourself and your business. It is as much of a tool that inspires when you feel stuck as it is to connect deeper with the ideal client.

We hope you feel inspired and clearer on how to present yourself, your brand to your clients and thank you Marci for a joyful and inspiring evening!

To all WSCers – thank you for your continuous support throughout the year, we hope we helped and supported you to get a step further on your quest to “Share Your Passion”.

Wishing you all a lovey summer, wherever that may take you,

Your WSC team,

Ann-Katrin, Mary & Tanja


Upcoming Fall 2018 Community Service Events

With the changing of the leaves comes many opportunities to support various NGOs and their efforts. Take a look at the events below and reach out to the organizations through the contact information provided if you’re interested in lending a helping hand! The Big Draw Festival 2018 The world’s largest cross-cultural drawing festival, led by […]

Published on 15th October 2018

Recap: WSC — Creating Your Story & Brand with the Help of Masterminding Groups

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Published on 7th October 2018

October 2018 Sponsor Offers & Member News

Check out the latest offers and opportunities from our Sponsors and other FEW Community Events here! Our Sponsors are committed to bringing the best services and products to FEW members. Visit our Sponsors page to learn more about all of FEW’s Sponsors, who not only support FEW’s activities but also provide professional and personal services benefiting […]

Published on 30th September 2018

September Monthly Meeting Recap – Rina Bovrisse

From Prada Epicenter to Court Battle…and How She Persists Rina Bovrisse, a former fashion industry leader who sued her employer – Prada Japan – for discrimination and sexual harassment in 2009 and, eventually, lost her fashion career due that suit, shared her inspiring journey at the FEW Monthly Meeting in September. Now running her own […]

Published on 26th September 2018

July Monthly Meeting Recap – Ama Divers

Living at the pace of the ocean In July, FEW welcomed professor Anne McDonald from Sophia University to share the stories of Ama divers, female free divers of Japan, during the Monthly Meeting. McDonald has been researching the Ama communities by interviewing the members and taking part in their daily life – even diving into […]

Published on 26th September 2018