The Warm Hearts Coffee Club is a community of coffee lovers based in Japan. Since April of this year we deliver freshly-roasted coffee to households & offices all over Japan & provide a connection between the coffee growers, the coffee’s country of origin and our community members. We do this by supporting organic & fair trade coffee growers in Malawi. And like any good community, we want to give something back.
That’s why we are committed to not only providing good coffee but also ensure that 100% (yes, you read that correct) of all proceeds- the full cost of the coffee purchase- is returned to Malawi as a donation to fund school feeding programmes for kids attending nursery & primary schools in impoverished areas.
So we’re not really only selling coffee. The Warm Hearts Coffee Club also poses a challenge to people as to the choices they make in life- starting with the choice to drink “good” coffee- grown organically, freshly-roasted/shipped same day that invests in the country of origin’s future- it’s children.
Doing Charity by Doing Business
The inspiration for our coffee project came from lessons learned the hard way. In 2016 we established a Japanese NPO for the purpose of supporting school meal programmes in Malawi. We quickly learned that the traditional charity model calling on people to part with their cash was not winning enough people to our cause. Our own experiences in Malawi had centred around social enterprise so when we worked out that coffee was already Malawi’s greatest export to Japan we decided to give it a go and recruited several corporate sponsors to help defray costs while we pursued a 100% donation model.
We grow our business by giving
As a community with a cause we learned you had to give before you get and while at first this might seem counter-intuitive has helped us focus on partnerships with like-minded communities such as FEW for whom we are always happy to provide our coffee at events and gatherings. In the same way we have also signed up numerous Japanese causes & charities to whom we have an affiliate relatinship with. They earn 10% of all coffee sales and we still commit to a 100% donation for the kids in Malawi. Now that’s what they call a win-win-win! If you want to know how that is even possible join our community and we’ll happily tell you our secrets 😉
“With enough coffee anything is possible”
Top Resources for our business
Our lives are made infinitely easier by partnering with a 100-year old artisan coffee roasting house in Tsukishima – without their know-how we would have zapped the goodness out of our coffee at the roasting stage. For a more hi-tec resource the affiliate plug-in on our WordPress site which tracks online orders made by our online partners and spits out the commission reports is saving us endless hours of strife.
What would be your number one recommendation for people who want to start their own business?
To make the main thing the main thing!
Upcoming Fall 2018 Community Service Events
With the changing of the leaves comes many opportunities to support various NGOs and their efforts. Take a look at the events below and reach out to the organizations through the contact information provided if you’re interested in lending a helping hand! The Big Draw Festival 2018 The world’s largest cross-cultural drawing festival, led by […]Published on 15th October 2018
Recap: WSC — Creating Your Story & Brand with the Help of Masterminding Groups
“A brand is what people say about you when you are not in the room.” – Jeff Bezos, founder of Amazon For the 2018-2019 season, Women’s Startup Club focuses on helping you create YOUR story and brand, kicking off the season with Masterminding—Supporting Your Success. Thirty women from diverse career backgrounds, a wide variety of […]Published on 7th October 2018
October 2018 Sponsor Offers & Member News
Check out the latest offers and opportunities from our Sponsors and other FEW Community Events here! Our Sponsors are committed to bringing the best services and products to FEW members. Visit our Sponsors page to learn more about all of FEW’s Sponsors, who not only support FEW’s activities but also provide professional and personal services benefiting […]Published on 30th September 2018
September Monthly Meeting Recap – Rina Bovrisse
From Prada Epicenter to Court Battle…and How She Persists Rina Bovrisse, a former fashion industry leader who sued her employer – Prada Japan – for discrimination and sexual harassment in 2009 and, eventually, lost her fashion career due that suit, shared her inspiring journey at the FEW Monthly Meeting in September. Now running her own […]Published on 26th September 2018
July Monthly Meeting Recap – Ama Divers
Living at the pace of the ocean In July, FEW welcomed professor Anne McDonald from Sophia University to share the stories of Ama divers, female free divers of Japan, during the Monthly Meeting. McDonald has been researching the Ama communities by interviewing the members and taking part in their daily life – even diving into […]Published on 26th September 2018
CANCELLED - Earthquake Preparedness Workshop with WaNavi Japan
Disasters happen. WaNavi, with FEW, will help you prepare for them.
Rethinking Strengths with Professional Certified Coach Jennifer Shinkai
In this experiential workshop, participants will create a visual map of their strengths based upon the concept of “Strengths are what make me strong”.
Midweek Lunch Mixer
Take a break from work and join us for delicious food and great networking at our monthly midweek lunch gathering at Cafe Park in Ebisu!
Note: The Lunch Mixer will take place on a Wednesday!