Unconventional stories on Branding and SNS Strategy: #DigitALL Tools driving Women’s Empowerment

March IWD 2023 Website Poster

March 16th @ 19:00 PM – 20:30 PM (JST)

Take control of your social media

Are you ready to boost your social media presence? Our panel event on social media strategy is the perfect opportunity to learn from the unconventional stories of our panelists.

Our panel event on social media strategy and branding is an opportunity for business owners, marketers, and anyone interested in growing their online presence to learn from the unconventional stories of our panelists. The event will feature a panel of successful professionals who will share their insights and strategies on how to create a strong brand and effective social media campaigns.

The panel will cover a range of topics including creating a consistent brand message across all social media platforms, building a loyal following, and using analytics to measure the success of your campaigns. Attendees will have the opportunity to ask questions and engage in a dynamic discussion with the panelists. 

This event is designed for individuals and businesses of all sizes, whether you’re just starting out or looking to take your online presence to the next level. You will leave the event with actionable tips and strategies that you can implement immediately to improve your social media and branding efforts.


  1. Networking; you will meet different professionals and interesting women, who are goal-oriented, experienced, long-time residents of Japan.
  2. Connect with other dynamic women in similar professional contexts looking to connect about professional development and growth opportunities.
  3. Be inspired and gain confidence you need to pursue your journey.
  4. Learn from other’s experiences; our panelists will share their journeys so you can find it useful for yourself.
  5. Understand the importance of being active and engaging with your audience on social media to build relationships and foster community.
  6. Learn how to develop a clear and consistent brand voice across all social media platforms.
  7. Understand the potential of social media advertising and influencer marketing to reach new audiences and drive conversions.
  8. Consistency is key when it comes to branding on social media. This includes consistent messaging, visual branding, and tone of voice.
  9. Interacting with your audience on social media is crucial for building relationships and fostering brand loyalty. This can include responding to comments and messages, as well as creating opportunities for user-generated content.
  10. Learn how to diversify your social media strategy to reach your target audience on different platforms and maximize your chances of engagement.

Moderators & Speakers

Moderator Léa Perceval

Léa was born and grew up in Haiti before moving to Canada, where she graduated from the University of Montreal with a bachelor’s degree in political communication. She is working at the Haitian Embassy in Japan as a Councilor. 

Prior to coming to Japan, she worked in Haiti as a Political Attaché at the Ministry of Foreign Affairs and in Montreal she worked in the fields of communication, marketing, and sales for various institutions. 

Co-moderator Terri MacMillan

After working for a decade in music compilation contract administration in New York City, Terri packed up 13 boxes and a bicycle and moved to Japan where she has now resided for 26 years. She started as a co-manager of a Japanese music artist called Pizzicato Five then moved onto working for Apple for decades. But never gave up her creative life which she has now restarted with a newsletter, podcast, and more.

Speaker – Georgia Emmett

Hey, I’m Georgia! I’m a social media manager specialising in branding and community building. I found my love for the online world through my first youtube channel which I grew to over 9000 subscribers and over 1 million views. I’ve now worked in social media professionally for 3 years and recently started my own agency after moving to Japan. My mission is to help female entrepreneurs harness the power of social media to grow their business!

Instagram: https://www.instagram.com/sakurasocials/

Speaker – Victoria Close

Victoria Close is the founder and designer at Bikudesigns, a vintage kimono jewellery brand based in Shimokitazawa, Tokyo. She creates one-of-a-kind jewellery and accessories using personally-sourced vintage and antique fabrics and other found objects. Victoria’s ‘mottainai’ mission is to save forgotten items from landfill by giving them new life.

Victoria is a passionate campaigner for small businesses having taught practical, in-person small business courses as well as serving on the FEW Women’s Start-up Club board. Victoria is the founder of Overseas Makers Guild, a free Facebook community established to support, connect and celebrate creative small business owners. Victoria co-founded Tokyo Instamingle in 2017 as a way for Instagrammers in Japan to take their online presence offline and connect in real life over coffee.  She mentors creative entrepreneurs in her one-to-one programs as well as teaching online practical business courses through the Ginkgo & Fern partnership.

Instagram: https://instagram.com/bikudesigns?igshid=YmMyMTA2M2Y=

Speaker – Sayuri Nishimoto

Sayuri was born and raised in Kyoto and went to college in the United States. Sayuri has ten years of experience as a consultant in digital marketing for global companies, including Google, Accenture, and Linkedin. Today, she is a Live-Video commerce consultant at Bambuser and Director of Digital Marketing at Aquila PR, where she helps clients succeed in their sales/marketing goals. She also runs a Tokyo Digital Marketers Meetup in Tokyo as a co-organizer. The meetup is for Japanese/English bilingual marketers in Tokyo to connect with other marketers and learn new marketing techniques.

Sign-up for this Event!

For FEW Members – This event is FREE.  However, you must LOG IN and sign up to receive the Zoom link.

For Non-members – This special IWD event is FREE for guests. Sign-up below and you will immediately receive the Zoom link. Be sure to check your inbox for an email from FEW.

We look forward to seeing you online!

Note: This event is for women and women-identified folks only.

Event Registration - MEMBERS [MM - March 2023]